Writing Guidelines

Brand Voice and Tone

Our voice is professional yet approachable while our tone is energetic and informative. We will also maintain an active voice.

How to Refer to Brand

We are the voice that empowers Joe, an entrepreneur adult with DS-ASD. We are not his saviors, nor his handlers.

Best Practices

Blog: Personal approach, present tense, energetic
Website: Professional, informative, present tense
Social Media: relaxed, energetic, approachable

Tense and Point of View

Simple present tense will be maintained as we will stay up to date with updates and the latest news. The only variance will be when promoting future events when we will use Future Progressive, or Past Progressive when adding context to our already existing photo gallery.