Design Elements
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Color Palette
The colors palate for Poppin Joe's were chosen in keeping with continuity. The staff for Poppin Joe's wear an iconic red and yellow tie die t-shirt as their uniform as well as the official logo chosen by Joe.
Logo Usage
The logo should be repeated as a part of the informational contact/call to action footer on each page. The logo should never be smaller than 1 inch. The colors on the logo itself must not vary, however the documents, fabrics, or web backrounds must be consistent with the color palette.
Typography & Font Styles
All caps will only be used when promoting time sensitive sales or events in an effort to promote the call-to-action sections. Headings and subheadings will be used to break up sections and increase scan-ability on the website and blog.
The following are examples of 3 font styles we will be limited to.
